Scarlett Johansson Gets Sexy for Dolce & Gabbana

Dolce & Gabbana’s new fragrance line “L’Eau The One” is advertised with movie star Scarlett Johansson as their official spokesmodel. No complaint there, she’s beautiful and could probably sell me any odour convincing me that it would increase my sex appeal.  Advertisers are getting tricky these days with their thoughts on beauty, such as with Doves “real beauty” campaign featuring more curvy women as spokesmodels. In an attempt to include those who don’t hold that starved Hollywood version of beauty in high esteem, they are essentially attempting to broaden their target audience. Clever. I think it’s going to take a whole lot more than a few new ads with slightly chunkier females to reverse the effects of advertising on young, particularly school aged, women.

It’s slightly comical to me that North America grew up with a pristine, thin, white ideal of beauty shoved in our every pore.  Years later, after our young self-esteems were worn down and sometimes broken altogether, the powers that be are seeking to slowly take back their lies and replace them with reality-based ideas of beauty. Maybe a self-defeating strategy because they kept us feeling ugly to create the need for their beautification product.  So which is it? Is beauty on the inside or the outside?

While peeling an orange Johansson’s lines in the new D & G ad are as follows, “It seems simple. Beauty is on the outside, but you might have to get what’s inside to get to what’s sweet. Beauty that’s in your mind — that’s the one.”

From what I can decode here, I think Dolce & Gabbana are telling us that beauty is both on the outside as well as in your mind.  What if you have a super hot bod and barely any brain at all?  Or what if you are a sexy, sophisticated stone cold bitch?  There’s nothing sweet about that. When someone isn’t all that sweet on the inside, it tends to affect your view of their outside.  What if Scarlett was peeling a bitter Grapefruit instead of a sweet Orange?  I guess that would be a good SNL spoof.

In conclusion, I’m not really sure what “Rose The One” smells like, or if it will make me more beautiful on the outside or sweeter on the inside.  My better judgement tells me it will do neither.  Is it just me or are upscale advertisements just becoming more confusing than anything else?